October 10, 2023 Reduce, Reuse, Recycle London Share Article: Our new artistic partnership brings together beauty, function and a strong environmental message We’re big fans of making the most of what we have, and that extends to our artworks. That’s why we’re excited to be partnering with the eco-social artist Luca Gnizio, who gives used materials a new lease of life – while telling a fascinating environmental story. “Waste can be transformed into something that is beautiful and functional,” explains Gnizio, and his mantra of “Reduce, Reuse, Recycle” is immediately clear in his innovative works. Take our new Levi bench, a cool (and comfortable) place to rest in our reception, which showcases the enduring beauty of denim. The design, made to reflect the undulations of waves, signifies the need for the fashion industry to reduce the amount of precious water it uses in its manufacturing process. It is part of Gnizio’s FOROceanJeans project, which works with 300 shops to collect used jeans and transform them into new products, working with people with disabilities, and the unemployed – adding an admirable social enterprise angle. Also in our reception is Gnizio’s asphalt ForStreetFun chair, his commentary on the human overreliance on cars. Head up to Nest on the top floor, meanwhile, and you’ll see his vibrant, flexible Grasshoppers, a swaying system of LED lights used with repurposed materials. Like all his works, they are tactile, beautiful, functional – and with a message we can all get on board with. Learn more about Luca Share Article:
